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sm badsha
Apr 26, 2022
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Determine the target audience You can find out Country Email List what currently valuable customers are by performing an RFM (Recency – Frequency – Monetary) analysis. This will analyze: When customers last made a purchase How often they make Country Email List purchases How much turnover they have generated for the organization This gives a good insight into the type of customer that you are currently achieving success with in the form of revenue Country Email List value. It gives you insight into how your customer base is structured. You can create various customer segments in your Country Email List customer database. This way you have customers who buy often and a lot from you, but you can also identify potential champions or sleeping champions. Of course you want to focus on the champions – the customers who have bought recently, are buying more often Country Email List and also Country Email List spend a lot. Identify valuable customers There are also opportunities with promising customers or customers who need attention to buy again. By performing this analysis, you gain insight into where Country Email List the potential and value lie for your company. Apart from account based marketing, this analysis is of course very interesting to perform. A follow-up could be that you focus. ABM strategy on your existing customer base Country Email List because there is a lot of potential there. And by identifying your most valuable customers, you can also look for more of these types of customers. When you have identified your most valuable customers, it is good to know why that customer is a customer with you. What were the reasons for buying Country Email List from you? Who was involved in the purchase? Who are decision makers and influencers? This gives you input for the content you will create for the ideal customer. work on laptop 3. Determine your ideal customer and make a target list In this step you want to create an ideal Country Email List customer. Through the previous step you know which type of customer suits you well.
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